Category Archives: Higher Education

Higher Education Summit February 11

Share Your Story at the Higher Ed Summit

By Kathleen Lueckeman, Senior Director, CRM and Director, Graduate Admissions, Wayne State University Are you working on something innovative for your school? Time-saving for your users? Success-oriented for your students? Share your work, gain some exposure for your institution and showcase your expertise by speaking at the Second Annual Higher Education Summit, on June 5-6, co-hosted with Arizona State […]

kettering students August 28

Redefining Recruitment Practices

by Karen Full, Director of Undergraduate Admissions, Kettering University The stagnating economy, a steady decrease in the high school-age population in many parts of the U.S., and a lessened ability and/or willingness on the part of parents to fund a private university education for their children has contributed to the enrollment difficulties facing many institutions […]

6a00e54ee3905b8833019102c65f06970c-320wi June 10

5 Reasons to Get Involved in a Customer Community

by Kathy Lueckeman, Senior director of Customer Relationship Management and Director of the Office of Graduate Admissions at Wayne State University I hate to admit it, but the first time I logged into Salesforce, I was overwhelmed and didn’t know where to start. Luckily, my Account Executive pointed me to the Higher Ed Chatter Community– a private […]

HED January 21

5 Best Practices for Higher Ed on Social Media

By Martha Gallagher, Marketing Specialist for Salesforce Marketing Cloud In our latest webinar, we welcomed both Melissa Albers, Director of Social Media at Full Sail University, and Jocelyn Titone, Social Media Coordinator, Marketing and Communications, at Brock University to share their experiences implementing and using social media at their Universities. Here’s a look at some best […]

Optimize University Recruiting and Engagement via Social Media

By Martha Gallagher, Marketing Specialist for Salesforce Marketing Cloud There’s not a one size fits all model for how higher education institutions can benefit from participating in social monitoring, sharing and engagement. However, it’s important that you’re engaging throughout the entire lifecycle of the student – connecting with them from the recruiting process, to long after […]

Higher Ed Learnings from Dreamforce ’12

by Jonathan See, CIO at Pepperdine University The Foundation is pleased to welcome Jonathan See as a special contributor to the Foundation blog. Jonathan See serves as the chief information officer (CIO) at Pepperdine University. As the CIO, Jonathan provides leadership and support for the advancement and use of technology at Pepperdine University.  In all, Jonathan has […]

The Social Party and Higher Education

by Rob Lamb, Account Executive, Higher Education “I want to create the go to destination for my community to share ideas with us and with each other, how do I do that?” Unfortunately for those who like to be in control, the answer is … you cannot. Conversations important to you and your goals are […]


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